maandag 24 januari 2011

Loyalty; the new buzz word

After some decades of focussing on codes and certification the new upcoming trend is on captivity of sources. The upcoming competition on sources for food does not favor the current codes and certification systems that just are setting conditions and requirements to access the western market. That period has gone because southern suppliers will sell to markets that are less complex and demanding.

We have to find new settings and work towards loyalty systems in the supply chains; create captive markets with mutual investments and integrate sustainability issues. Intrinsic improvement with lower auditing cost than currently.

Last week set up a number of pilots on loyalty in Western Africa.... already curious to the results at the end of the season....

Herman uit de Bosch

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